Facebook page management is a task requiring a lot of knowledge and consuming a lot of time. Of course you can also do things the other way by automatic posting, but doing so it is more like you are informing your fans about something instead of actively communicating with them. It has the opposite effect – after all, Facebook is a social network, not a website for advertisements.
There are three variants of Facebook page management of a company:
- You can do it by yourself.
- You can hire an employee to deal with it.
- You can hire a company to deal with it.
When choosing the first option, as we already mentioned and perhaps you have already noticed it yourself – it takes time, and if you are an entrepreneur, then for sure you have tons of tasks and usually they are important and you need to focus on them. At the same time you are well aware of the fact that the online reputation of your business is also important and you can not just drop it.
What is important in the second variant is not just to be able to hire someone, but he/she should also be an online marketing expert and you should train him/her well in what your company represents, everything about the brand, etc. And this usually costs a lot.
In the third variant, you can be sure that a whole group of specialists, having experience in social medial communication will take care of your Facebook page management. Besides that, you will also receive an added value – the team which shall be standing beside you for sure has extensive knowledge on the Internet – about Facebook application creation, Facebook advertising, website design and mobile applications and this team will be able to build the entire strategy for management of your online reputation. What the cost for managing a Facebook company page is? The prices offered by different companies can vary but in any case it will be much cheaper than hiring one employee and will take you less time.
If you have the desire to try this on your own first – here are a few tips from the team of ProVision.bg in relation to a few possible mistakes that might be made while managing a Facebook page, which could damage the image of your brand.
Mistake No 1: Be careful with the topics of the day
The topics of the day could be very tempting, but it is not always a good idea to start discussing them. When you publish a post related to a topic that the audience is currently quite interested in, you have to do it only if you are fully convinced that the audience will perceive it well. This requires experience and knowledge of the interests that your page fans have.
Mistake No 2: Lack of communication with fans
You have a comment on your Facebook page – positive, negative or a question about your product/service? This is great so react at once and answer it. If it is a negative comment, do not respond in the same way, but carefully review the problem and select the right words. You can reverse things in such a way so that the negative comment to be in your help. Deleting negative comments does not solve problems, this only makes them deeper.
Mistake No 3: Facebook posts without preliminary planning
Facebook posting on behalf of your business page must follow a preliminary designed plan and to have a specific purpose. Posting any irrelevant information just to have something new has a negative effect – this bores your fans because they have liked your Facebook page for certain reasons.
Mistake No 4 – Automatic comments and time programmed posts
In 90% of the cases you are going to regret this. If you want to be effective on social media, be active for real!
Mistake No 5 Write your homework
Only publish and share information that you have checked and you are sure that it is completely true. Rumours are spread the best in the Internet. Value the trust of your fans and do not deceive them.
We have pointed out here only 5 of the possible mistakes that you might make when communicating with the social media. If you do not have time or knowledge for one successful management of a Facebook page, you can trust the team of ProVision.bg for doing that for you – Contacts.