Choosing an UX UI design agency that is the right one for you takes a certain amount of time of course, because you need to get exactly the one that will be the best for you. And doing that you need to take some of your time and evaluate those agencies that you like the most and see if they meet a few certain criteria which are important for such an UX UI design agency.
First of all you need to review the agency’s portfolio because nowadays this is the business card that you have online. Your experience speaks for you, so for sure you would want to have a closer look and review the agency’s projects.
It would be really good if their experience is related not just to concepts but to live projects and having such is certainly a benefit.
Essential about an UX UI design agency is the high quality. Having beautiful design does not necessarily mean that the UX is good. That is why you need to check if information is properly presented and whether their navigation is easy to be followed.
After all, in the end, what matters in UX design is improving the metrics. Users need to have a pleasant time using your product so this is what matters to them in order to report a high user experience metrics.
Another important thing that you need to look into the agency’s portfolio is if it is explaining the design process correctly. This shows how seriously the designers take their job as well as their good and full knowledge in the specific area. You can also check this by asking a certain question for providing an example of the way they can reach a certain goal that you have whether it is retention rate improvement, engagement or conversion.
Design task understanding
When the company wants to understand details about your project and it is asking questions in relation to this is quite a good sign. This not only shows interest in working with you and having good personal approach, but also this means that the people working there really want to understand the goals of your project before they start so that they can achieve the maximum results meeting your specified goals.
Good and clear communication is always a benefit in all areas of business. You can easily check that by asking all the questions that you are looking answers to and do it via email. Quick and informative emails will give you an idea about the enthusiasm of the agency in working with you.
When an agency has a great team that it is proud of, you will be able to see this information about their team or meet them in person. You can easily do this when visiting their website or in the office if you prefer. It is an advantage when the creative director presents his/her team to the clients.
Critical role in UX design has the quality assurance management. Coded released products should meet the interaction specifications and the design so the agency should provide a plant for constant coordination and directing design quality assurance programs.
You should look for an agency that is specialized in your niche. This means that this agency will be able to deliver you better conversion metrics in comparison to design agency dealing for example with branding or with web page design, which is not your niche.
Certain specific experience for every UX design agency
One UX design agency should necessarily have experience with user testing, user research, benchmarks, UX audit, user Journeys, user Flows, personal reports and a few more really specific for this type of work.
It is the last mentioned, but usually price is the most important factor driving us to choose certain agency or service. You need to dig a little deeper though, because there is a phrase saying that sometimes cheap can be very expensive. So check if this will be a project with fixed price or hourly based project. And when you are hiring the designer and paying an hour rate, you will need an approximate estimation of the hours that he/she will spend for achieving the results that you need.